Salesforce Marketing Cloud

Salesforce Marketing Cloud

By collecting and storing data signals from various sources, Audience Studio is a data management platform (DMP) created to assist organizations in delivering individualized marketing experiences. Advertisers may use device graphs to analyze their footprints across channels and machine learning tools to establish audience segmentation.
Salesforce's Einstein application, which is a component of Audience Studio, enables administrators to learn more about customer journeys and find new audiences based on actions or occurrences. Additionally, it provides a permission management module that enables companies to set up consent frameworks for various markets, ask for data deletion, and change regulations to ensure regulatory compliance across the board.